DEFINE (objectives, genre)
PLAN (benchmark, storyboard)
PROPOSE (present, shape)
EXECUTE (create, review, revise)
What this means in terms of course structure is
this:
PLAN (benchmark, storyboard)
PROPOSE (present, shape)
EXECUTE (create, review, revise)
What this means in terms of course structure is
this:
1. Students should define the objective. Example: to advertise a product or TV show, to introduce a new album from a musical group, to provide information regarding a medical procedure, etc.
2. Students should define their genre (defined by market, audience and delivery medium). Example: a ‘happy birthday’ e-card for boys 4-8 years for web delivery.
3. They should find several professional examples of high-level work that they can draw inspiration and ideas from. The inspiration can come from part of a work or the whole work.
4. Students should create detailed concept storyboards, large enough in size to present to a class (8.5”x11” per board on paper)(Powerpoint, pdf or any other digital format for projection)
5. Students should present a concise concept pitch to the class. The pitch should include items 1-4 above. The pitch should also be presented from the point of view of the user of the media, in narrative form (user experience design). The Class should be invited to critique and help ‘shape’ the presenter’s project.
6. Students should participate in and revise projects in response to group reviews at various stages (Reviews should be based on effectiveness of serving the objective outlined in the project brief). At minimum reviews should happen at these stages:
a. concept pitches
b. finished art at midpoint of the project
c. completed animation or interactive design or illustration.
- by Bill Fischer
